Important documents from this lesson: Usual and Customary Pricing Sample V Codes Lens Categorizations for Billing and Comparison In this lesson, we discuss: • Viable way to bill your lenses for forward compatibility/audit clean • Billing with Type, Processing,...
Important documents from this lesson: Basic Marketing Templates Usual and Customary Pricing Sample In this lesson, we discuss: • Pricing Considerations • Building with Type, Processing, Material, and Coatings/Options • Market Check Examples • Overpower and Specialty...
Important documents from this lesson: Basic Marketing Templates In this lesson, we discuss: • Packaging Basics: Price Point, Profit, Product Differentiation • Single Vision, Multifocal, Progressive package considerations • AR and Packaging • Sunglasses and Packaging •...
In this lesson, we discuss: • Pros and Cons of Materials from Profit-Driven Perspective • Our Offerings in our Own Opticals Please direct all non-sensitive questions to our members-only Facebook group, or email Dr. Sturm or Zeke Agee with private questions specific to...
Important documents from this lesson: Demographic Planogram Brand and Price Planogram In this lesson, we discuss: • Theory – Flow, Clutter, Realities, Conversion • Board Order • Demographics Recap • Visual Basics – Kiosks, Lighting, Rule of Threes, Rows •...
