In this lesson, we discuss: • Basic Definitions • Diverted Frames • Best Practices – Your Duties, Markup, Warranty Please direct all non-sensitive questions to our members-only Facebook group, or email Dr. Sturm or Zeke Agee with private questions specific to...
Important documents from this lesson: Demographic Planogram Brand and Price Planogram Frame Inventory Autocalculator In this lesson, we discuss: • Board Space and Inventory Turn • Understock and Fulfillment • Accessories • Even Ordering Cycles • Industry Cycles •...
Important documents from this lesson: Basic Marketing Templates In this lesson, we discuss: • Establishing Your Own Brand – Local Branding • Consistency of Offering Across Lens Types • Basic Branding Template Please direct all non-sensitive questions to our...
In this lesson, we discuss: • Basic Consultative, Benefits-Driven Soft Sales Approach • Closing a Sale – Good, Better, Best, Shut Up! • Basic Quoting • Quoting Examples • Overcoming Objections Please direct all non-sensitive questions to our members-only...
In this lesson, we discuss: • Consistency of presentation • VCP Considerations • Value Perception and Patient Mindset • Kid’s Sales, Single Pair Sales, Multiple Pair Sales, and Specialty Sun Sales • “Color Coded/No Discount” Package Pricing...
