One-Sentence Synopsis: Exposing the pricing games that many labs play, some of which are remarkably similar to the deceptive practices of the car sales industry.
What you’ll learn:
- How misleading “special terms” are, such as unlimited remakes & “half off” your second pair.
- Exposing the illusion of “free shipping” from some labs.
- How your freedom of choice is being stolen from you in exchange for sub-par discounts or “free equipment”.
- The TRUE cost of those microwaves, TVs, and bluetooth speakers you get as part of a lab’s loyalty program.
- Why avoiding a “break up” with your favorite lab rep may be costing you $30,000 – $50,000+ per year.
Why it’s important to your success: Lab marketing & sales executives are smooth operators, particularly those associated with VCPs & mega-corporation labs. Although the “freebies” they’ve engineered seem generous on the surface, they’re costing independent optometrists WAYYY more in the long run than most realize.