If there’s a significant disparity between our recommended KPI goals and your current metrics, that’s completely normal. You’re not staring down an impossible task. We’ve succeeded in helping hundreds of independent ODs move these numbers towards our recommended baselines.
You’ve already taken the first step and gathered your numbers. Track these metrics using whatever method works best for you (we recommend an extensive Excel spreadsheet). Keep this document up-to-date and review it monthly with key staff members.
Even if our recommended KPIs look impossible right now, just keep working through this guide one step at a time.